Downtown Alive! participates in Missouri Main Street Program which focuses on a Four Points Approach, a system that has been used successfully in over 110 cities in Missouri. The Four Points include Design, Economic Restructuring, Organization and Promotion.
Program participants including business owners and community stakeholders have been organized into committees based on these Four Points. After completing the program, the Downtown Alive! group will be in a better position to foster new business development, facade renovations and restoration of historic buildings, festivals and special events, and streetscape improvements. In summer of 2015, Downtown Alive! received the distinction of becoming a Missouri Associate Main Street Program. This brings our community one step closer to becoming an Accredited Main Street Program and meeting national 10-point criteria.